‘Pride is a time to appreciate community, celebrate the diversity of our voices, as well as share in our commonality. Being able to hold dualities, contradictions, and multiplicities is something I have learned from the LGBTQ+ community. We are called "Boy" but we come in a pink box. So we mix traditionally masculine and feminine scent notes in everything we do. It acknowledges that masculinity and femininity are a shared space no matter what gender identity is. ‘Boy Smells' core principal is what we call "genderful", rather than genderless. I had internalised so much anxiety around all of that from childhood and have slowly been able to reclaim it.
So, wearing fragrances with rose or tulip in them really allowed me to see and nurture my femininity without shame. I always say the best thing about my masculinity is my femininity, because they go hand in hand they are a shared space. One of the avenues that allowed me to embrace and nurture my femininity came at the fragrance counter. ‘My queerness is really the backbone of my love of fragrance. After years in which most of us haven't felt seen, the opportunity to express ourselves through a flick of liner or a loud and unapologetic eyeshadow has never felt so relevant.Ĭan we ever pin down the true meaning of beauty? Probably not, but to open the conversation, twelve LGBTQ+ figures shared how make-up and beauty has helped them to navigate their own self-expression, and how they'll be picking up their brushes and palettes to celebrate Pride month. More and more brands are moving away from a one-look-fits-all approach and are instead looking to champion inclusivity and individuality through their products. We now understand much better the way that make-up, hair and skincare can be inspiring and empowering. The narrative that enjoying beauty is frivolous is finally being replaced. The true appeal of make-up, hair and grooming has always been its myriad possibilities for self-expression - something that a new generation has cracked wide open over the past decade.įrom sharing *literal* works of art (we're still baffled by magic) to building inclusive online beauty communities, there's no doubt that beauty has become an incredible way to present ourselves to the world in the way that we want to be seen. Every year, in the spirit of Pride month, crowds gather in our cities, taking to the streets in celebration of the LGBTQ+ community a sea of faces painted with the Pride flag, emblazoned with glitter and rainbow colours.Īs the world opens up again and Pride month continues across the world, for many, beauty and make-up provides the medium through which to celebrate.
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